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SBS Endorsed - Certified Balanced Scorecard Professional

SBS Endorsed - Certified Balanced Scorecard Professional

Why Attend

Aligning business activities to a company's vision and strategy is a must to ensure operational excellence. This is easier said than done, since this will require specific processes to communicate objectives in a clear manner to all stakeholders, and a robust system to monitor the organization's performance against strategic goals from all perspectives.

The balanced scorecard which was developed by Dr. Robert Kaplan (Harvard Business School) and Dr. David Norton ensures the above are met. In this hands-on course, and after presenting the balanced scorecard elements including vision, mission, goals, objectives, Key Performance Indicators (KPIs), targets and initiatives, participants will have the chance to build the balanced scorecard for a virtual company using a tested step-by-step model. The knowledge gained from attending this course will ensure that the participants will be able to review or develop the balanced scorecard for their department or organization.

Overview
Course Methodology

The course uses a mix of interactive and hands-on techniques. Besides brief presentations by consultant and participants, the thrust will be on developing all the elements of the balanced scorecard for a virtual company the trainer will introduce on day one. There will also be many group exercises throughout the five days.

Course Objectives

By the end of the course, participants will be able to:

  • Explain the benefits and importance of a Strategy Focused Organization (SFO)
  • Develop a Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis, vision and mission statements and strategic goals for their organization or department
  • Use 'SMART' objectives and key performance indicators to track the performance and productivity at all levels in their organizations
  • Apply the approach of best-in-class benchmarking technique to set targets for each KPI
  • Design a balanced scorecard based on the Kaplan and Norton model
Target Audience

All managers and supervisors involved in strategic planning and performance management. The course is also very helpful to those involved in improving performance and measuring results.

Target Competencies
  • Management and leadership
  • Strategic planning
  • Performance management
  • Influencing and communicating for impact
  • Analytical thinking
Course Outline
  • Benefits of strategic management and planning
    • The strategy focused organization
    • Why implement the balanced scorecard
    • Strategic planning needs and benefits
    • A strategic planning model
    • Balanced scorecard steps and timeline
  • 'SWOT' analysis, vision and mission statements
    • The purpose of a 'SWOT' analysis
    • 'SWOT' in brief
    • Linking the results of the 'SWOT' findings to future objectives and initiatives
    • Definition of a vision statement
    • Importance of a structured mission statement
  • Developing performance measures and control systems
    • Goals, objectives, and targets
    • 'SMART' objectives
    • Key performance indicators
    • Aligning KPIs to company strategy
    • Obstacles to measurement
    • Developing strategies and initiatives that will assist in achieving the targets
  • Benchmarking as a tool to set targets
    • Objectives and basics of benchmarking
    • The who, what and why of benchmarking
    • Different methods of benchmarking
    • Who to benchmark against
    • The benchmarking process
  • The balanced scorecard as a strategic management system
    • Strategic planning and strategy execution
    • Translating the vision into everyday actions
    • Importance and history of the balanced scorecard
    • Principles of the strategy focused organization
    • Measuring business strategy from different perspectives
    • Strategic alignment and goal setting
    • Linking the balanced scorecard's KPIs to strategy
    • Strategy map: specifying relationships and making them testable
    • The importance of initiatives
    • Evaluating and Managing initiatives
    • Soft, Hard, Leading, and lagging KPIs
    • Reporting and evaluating results
    • Cascading the balanced scorecard
Mawred Certificate
Mawred Certifications
Al mawred Professional Certificate (Mawred Certificate)

Mawred Certificate courses by Al mawred Training & Consulting are designed for those willing to challenge themselves and go the extra distance. Participants who fully attend an Mawred Certificate course and successfully complete the test on the last day, will receive a Al mawred Professional Certificate (Mawred Certificate), in addition to the one they receive for full attendance. Mawred Certificate certificates are regionally recognized and can be quite valuable when applying for more senior roles within the organization or outside.

List of Certified Courses
Schedule & Fees

2026 Schedule & Fees

Location & Date
22 - 26 Nov, 2026
Dubai
Arabic
JW Marriott Marquis
Fees
Per participant

USD 6100

Fees + VAT as applicable

(including coffee breaks and a buffet lunch daily)

Discount Plans & Cancellations Policy

Al mawred reserves the right to alter dates, content, venue, trainer, and to offer courses in an integrated virtual learning (IVL) format whereby face to face classroom participants and virtual learners participate simultaneously in the same course in an interactive learning experience.

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