CIPR Recognized Events and Conferences Management

Course Methodology

The course is designed to be interactive and participatory and includes various learning tools to enable the participants to operate effectively and efficiently in a multifunctional environment. The course is based on four learning pillars: concept learning (lectures and presentations), role-playing (group exercises), experience sharing (roundtable discussions), and exposure to real-world problems and policy choices confronting delegates.

Course Objectives

By the end of the course, participants will be able to:

• Identify the types of events and conferences to execute a more effective plan
• Organize, assess, and motivate various committees involved in managing events and conferences
• Promote their events and conferences by planning and setting a step-by-step promotional plan
• Prepare and control the financial aspects of a conference
• Plan and organize different kinds of exhibitions
• Examine all activities to evaluate them and follow up on the events

Target Audience

Managers, supervisors, and officers involved in planning or managing events, exhibitions, and conferences, as well as managers and officers of public relations.

Target Competencies

• Planning
• Organizing
• Leading
• Analyzing and evaluating
• Verbal communication 
• Building rapport
• Delivering and receiving feedback